The packaging of our coffee blends was also a big challenge. Each coffee pack is made of plastic and aluminium. There is a logic to it, since aluminium keeps coffee fresh and preserves its taste for a long time. Aluminium is, however, quite a polluting metal, because it takes a lot of energy to melt it. Moreover, the intensive extraction of aluminium significantly affects the habitat of farmers: it makes the land unsuitable for further cultivation. In addition, aluminium in the packaging cannot be recycled, which is a big problem that, unlike the so-called win-win situation, comes to a point where everyone loses.
We believe that a new coffee brand should not only offer a new flavour, but also be a trailblazer in other realms, that is why we choose durable aluminium-free packaging. Rest assured that it can also be recycled, and everyone wins.
Finally, all these things should be affordable to everyone. Otherwise, it makes no sense. By drinking good, strong Italian coffee every day, containing an above-average amount of caffeine, you quickly stop wasting money. For less than EUR 15 per kilogram, which is less than 0.11 for a cup, you get a coffee that really wakes you up and makes a difference, every time you enjoy it.
How can you check whether we operate in a sustainable and socially responsible manner? We strictly observe the Rainforest Alliance Procedures. This allows us to mark our product packaging with their logo. You can also find the recycling mark on the packaging. Do you have an empty box of Brandonno? Because of the aluminium-free composition, it can go to the plastic waste and really be recycled. So, feel free to enjoy Brandonno. It is so much more than just good coffee.